Core walkthrough
For SMEs and marketers running their own lead gen
Build and manage your own Meta lead ads
Follow the workflow I use every day as a freelance ads manager, with the templates and cheatsheet to get you there.
Get the guide $97
One-time $97 · Lifetime access · 30-day refund
Stop the YouTube tutorial spiral
Without the guide
- Paying a retainer to someone you can't evaluate
- Guessing at targeting with no logic behind it
- Leads come in, but they're the wrong people
- Stalling on creative because you're not a designer
- It underperforms and you don't know which lever to pull
With the guide
- A campaign structure you could rebuild from memory
- Targeting logic you can explain out loud
- Lead forms built to filter, not just collect
- Creative and copy ready to go, no designer needed
- A one-page matrix that tells you what to fix
Go from zero to launch, fast
Templates + copy structure
Ship ads without a designer or a copywriter
Cheatsheet
Look up the fix instead of guessing
What's included
Videos
Templates
Campaign management cheatsheet
Who's teaching
Full-time on ad management, not courses
I'm a freelance PPC specialist running Hungry Bear Digital from Southeast Asia. My clients are in the US, UK and Asia, all lead gen for high-ticket services, local and national. That's all I do. I'm in Ads Manager most days.
Before freelancing I spent 10+ years as a marketing manager in the US, China, Korea and Australia. So I've been on the other side of the agency relationship, trying to work out whether the numbers I was shown were any good.
This is what I run with paying clients. No income claims, no overnight-results promises. Just the mechanics, and the mechanics are learnable in an afternoon.
Who it's for
Built for you if
- You're a consultant, agency, clinic or contractor with a high-priced service that already sells
- You run a course, training program or coaching practice and need a steady flow of enquiries
- You're the marketing manager and you'd rather understand the account than forward a report you can't question
Not for you if
- You run an eCommerce store. This is built for services and info products, not product sales
- You sell SaaS. Everything here assumes a human closes the sale
- You're pre-revenue. Lead ads amplify an offer that already sells. They don't find you one
One guide, one price
Lead Ads Guide
$97
One-time · Lifetime access · All future updates
- Core walkthrough: zero to a live lead campaign
- Reference videos: setup, targeting, creative, managing it live
- Templates: ad image pack and the ad copy structure
- Campaign management cheatsheet
- 30-day refund, no questions asked
Checkout is on Gumroad. You get instant access to the course in your Gumroad library.
Questions, answered
How long does this take?
The main video gets you to a live campaign in one sitting. Watch the reference videos as you need them. Most people are live the same day they start.
I already have an agency. Is this pointless?
No. Most of what happens in a lead gen account is knowable. Once you can read the account yourself, you can tell whether you're being managed or just billed.
I'm not technical. Will I break something?
If you can follow a video, you'll know what to do. It's less scary than you think.
I can't make ad creative.
That's what the template pack and the copy structure are for. You're filling in a structure that works, not starting from a blank page.
Where do I watch the course after I buy?
In your Gumroad library. The receipt email links straight to it, and you can come back any time at app.gumroad.com/library.
Add your own Meta lead gen channel
Get the guide $97One-time $97 · All future updates · 30-day refund